Women Increase from 18% to a High of 30% of City College of San Francisco's (CCSF) Computer Networking and Information Technology (CNIT) Program
Quick Facts |
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Recruitment Numbers | % of female students increased from 18% to a high of 30% in 15 months, with an average enrollment rate of 26% over the full Project. |
Retention Numbers | Completion rates went from a baseline of 64% to 82% in spring 2008 after one retention training with faculty. Female retention averaged out to 79% over the Project -- an increase of 23%. |
Training | CCSF's Leadership Team participated in IWITTS's WomenTech Educators Training. The team included instructors, counselors and key administrators. |
City College of San Francisco's CNIT Program
Founded in 1935, City College of San Francisco (CCSF) is one of the largest community colleges in the country serving about 100,000 diverse students annually at nine campuses. The Computer Networking and Information Technology (CNIT) department offers an associate’s degree and several certificates that prepare students for entry-level positions in network administration, computer technical support, and web development. From spring 2006 to fall 2007, women made up only 18.1% of students in the CNIT program.
In an effort to affect change, Carmen Lamha -- the Chair of the CNIT department in 2007 -- became the co-PI on the CalWomenTech Project and CCSF became the first community college to partner with the CalWomenTech Project to increase the number of women in targeted technology courses. To increase the representation of women in the CNIT program, CCSF's Leadership Team of key instructors, counselors, public relations staff, and administrators knew that they needed to first focus on recruiting and enrolling more female students into the program, and then on classroom retention strategies to keep the women in the program.
Recruitment Strategies
All of the CalWomenTech Project community college sites were required to carry out four core recruitment strategies during their first year of participation in the Project. In addition, they could also incorporate custom recruitment strategies into their annual strategic plans. CCSF successfully completed all of the core recruitment strategies in the recommended timeline and the percentage of women enrolled in CNIT increased by 45.9%.
The required recruitment strategies included:
- Identifying female role models in computer networking and information technology and getting photos, bios and quotes for IWITTS to place in the CalWomenTech template marketing collateral;
- Distributing recruitment posters, flyers, brochures and a CalWomenTech college website section featuring female role models.
Over the course of the Project the college carried out additional strategies such as:
- CCSF has a very large counseling staff with over 100 counselors. The Project key leaders made a presentation to all of the counselors at their monthly meeting and provided them with "Women in CNIT" recruitment brochures and posters with the CCSF CalWomenTech website URL. Distribution of recruitment materials by counselors was then written into CCSF's annual strategic plan as a regular practice. Showed a PowerPoint presentation developed by IWITTS made to appeal to potential female students. See example slides.
- Sending out an email with CNIT program and career information to potential female students (sample email in Outreach Kit as well).
Recruitment Results
After just over a year of focusing on the recruitment of female students, the percentage of women in CNIT increased to 30.1% on average. Four years later at the end of the CalWomenTech Project, the average enrollment of female students in both introductory and advanced CNIT courses had risen by 45.9% from baseline. Women made up 26.4% of CNIT students when averaged over the entire CalWomenTech Project. In spring 2010, the program reached its highest percentage when the average number of women enrolled went to 33.2% -- an increase of 15 percentage points and 82.9% from baseline.
Increases in targeted introductory CNIT courses meant more female students in the pipeline, which by the end of the CalWomenTech Project had resulted in significant increases in the number of women in advanced CNIT courses with prerequisites. The representation of women in advanced CNIT courses went from a low baseline of 10.3% to 27% on average over the life of the CalWomenTech Project. This means that before the CalWomenTech Project began there were only 1.5 women on average in the advanced courses, while during the Project the average number of women rose to 8.6 per course. Now, instead of being the lone woman in a classroom full of men, female students in advanced CNIT courses can be comfortable in courses where both women and men are represented. The most impressive increase in Project occurred in the advanced courses in spring 2010, when the average number of women increased by 288.5% from 10.3% to 40% -- making the courses almost half women.
Retention Strategies
The primary retention strategies at CCSF -- chosen by the CCSF Leadership Team and CNIT faculty -- were classroom strategies (e.g. appealing to female interests) versus traditional support strategies such as mentoring, which is why they have impacted the retention of both women and men. While making conference presentations with IWITTS on CCSF's participation in the CalWomenTech Project, the key and co-leader of the Leadership Team described the cultural shift that occurred in their department during the CalWomenTech Project. The CalWomenTech Project acted as the catalyst that allowed CNIT faculty to come together as a team to work on student success for the first time. The two to three hour CalWomenTech retention trainings and brainstorming sessions on the development and implementation of retention strategies in the classroom allowed both full-time and adjunct faculty to learn new strategies and share existing ones that had worked for individual instructors.
Some examples of CCSF retention strategies and teaching to both female and male learning styles included:
- After learning in the retention training that many students -- both women and men -- come into CNIT courses with no knowledge of the tools used in computer networking and information technology, a CNIT instructor designed, printed, and distributed a poster with visual illustrations of all the tools used in CNIT that faculty could use to help female (and male) students with tool identification and use.
- Using YouTube videos to supplement classroom instruction: CNIT faculty posted videos they developed themselves and those they identified on CNIT building block skills to YouTube and a Google Documents spreadsheet accessible to the entire CNIT department. For example, two CNIT instructors identified a skill that many incoming students struggled with -- converting binary numbers -- and created a series of short instructional YouTube videos. The videos could be shown in class, used in online courses, or accessed by students on their own at need.
- The CNIT department also hired advanced female students and students of color to work in the CNIT lab to act as role models and mentors to the increasing number of entering women.
The most important retention strategy for CCSF ended up being getting the entire faculty together for the retention training, so that the entire CNIT department could implement what they learned in their courses right away with support of their peers.
Retention Results
In order to retain the new female students CCSF was successfully recruiting to the CNIT program, the CCSF CalWomenTech Leadership Team and the CNIT faculty not on the Leadership Team all made a commitment to improving student success and increasing the completion rate of female students. After a series of CalWomenTech retention trainings and strategy brainstorming sessions with full-time and adjunct faculty, CCSF female retention rates went as high as 86.4% in fall 2010 -- an increase of 34.9% or 22.4 percentage points from baseline. In the aggregate, the average female completion rate over the course of the CalWomenTech Project was 78.5% -- an increase of 22.6% or 14.5 percentage points from baseline. The commitment of the entire CNIT department to incorporating recommendations and strategies from the CalWomenTech retention training into their classrooms made it possible for CCSF to improve the retention of both female and male students in CNIT.
The completion rate for male students in CNIT courses went from a baseline of 72.1% to 76.9% on average over the course of the Project -- an increase of 6.6% or 4.7 percentage points. In the aggregate, the CalWomenTech Project succeeded in increasing the retention of both female and male students, and in making CCSF's completion rates comparable between female and male students -- within 1.7% of each other.
Sustainability
The CalWomenTech Project model was designed to institutionalize gender equity strategies into the Project's community college sites. IWITTS worked closely with each college to ensure sustainability beyond the life of the Project.
CCSF plans to continue distributing the "Women in CNIT" posters, email, banner, website section and other outreach collateral developed during the Project. On the retention side, the CNIT instructors have made a commitment to continue using the retention techniques they learned and brainstormed together during the CalWomenTech trainings.
Learn more about CCSF's CNIT program.
The WomenTech Educators Training got us thinking intentionally about who we were going to target for outreach, how we were going to target them, and how we would follow up to make sure we had actual results linked to the different programs and events that we were holding. Since then, it has grown organically and blossomed into something that our college just does naturally.
I think getting together as a team with intention—because we're all so busy—and developing a written plan that we could stick to was what made all the difference. I don’t think we would have ever done that if it wasn't for the WomenTech Educators Training.