Sending a strong message that women are wanted is one way to recruit applicants. Learn about the techniques that led to a 59% jump in the number of female apprentices in Hawaii.
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Andrews, Christine L., and Leslie Wilkins. "Recruiting Women to the Trades: Marketing Strategies that Work!!!" Maui Economic Development Board, Women in Technology Project. The Women in Technology Project is administered by the Maui Economic Development Board and funded in part by the U.S. Department of Labor. |